Reddit has become a significant platform for holiday shopping research, with many users actively seeking out deals and recommendations months in advance. According to Reddit, the platform is the #1 source for real reviews on products and brands to gift, making it an essential destination for early holiday shoppers. In fact, a large number of shoppers turn to Reddit for additional research after hearing about a product or service on other sites such as independent review sites, Amazon, or Google. This highlights the importance of Reddit in the holiday shopping journey, with 85% of users making a purchase after using Reddit for research.
Based on its research, Reddit has provided three key tips for brands looking to maximize their marketing potential on the platform. Firstly, brands should align their campaigns with seasonal shopping behaviors, taking into account the shift in conversations from travel in April to hosting and menu planning in November-December. This data suggests that brands should plan their marketing outreach accordingly to resonate with users at different stages of the holiday season. Reddit also emphasizes the importance of catering to small businesses for gifts and deploying a full-funnel strategy to reach prospective consumers effectively.
In addition to aligning with seasonal shopping behaviors, Reddit advises brands to align with holiday trends to capitalize on user engagement. The platform notes that the 2023 holiday season has sparked reflections on the past and present, with subreddits dedicated to specific decades experiencing increased traffic. Users are sharing nostalgic memories and seeking connections in various communities, highlighting the emotional aspect of holiday shopping. Brands can leverage these trends to create relevant and engaging content that resonates with users during the holiday season.
As Reddit continues to grow, it is becoming an increasingly important facilitator of product research, especially during the holiday season. The platform’s partnership with Google has increased referral traffic to subreddit listings, providing new opportunities for brands to reach a wider audience. With 82.7 million daily active users and rising, Reddit offers a valuable platform for brands to connect with holiday shoppers and drive sales through targeted advertising. By paying attention to developing ad options on Reddit, brands can maximize their potential and engage with users effectively during the holiday season.
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