Google recently made a significant announcement during its 2024 NewFronts presentation, detailing a range of new ad updates that are set to revolutionize the advertising landscape. One of the key updates includes expanded placement options, aimed at providing advertisers with more opportunities to showcase their campaigns. By forging stronger partnerships with streaming providers such as
Social Media
In a recent move to boost engagement on its Threads app, Meta is offering financial incentives to high-profile creators. According to social media expert Matt Navarra, creators in Meta’s other apps are being offered up to $5,000 to post on Threads. Additionally, if a post receives more than 10,000 views, the creator could be eligible
Elon Musk’s recent involvement with the social media platform X has caused quite a stir, with many questioning the significance of his influence on the platform. Reports have surfaced indicating that X is losing users, while another platform called Threads is gaining popularity as an alternative. Despite these external reports, X itself claims to be
TikTok is known for constantly experimenting with new features to enhance user experience. One such feature that is currently being tested is the “AI-moji”, which allows users to create a cartoonish avatar of themselves using AI technology. Users who have access to this feature can scan their face to generate a digital character that can
Microsoft’s trend of consistently reporting “record levels of engagement” on LinkedIn over the years raises suspicions and warrants closer scrutiny. The repeated use of this statement without providing further context or data to support it leaves room for skepticism. Upon examining the historical data, it is clear that every update since 2018 has included claims
The clock is ticking for TikTok as it faces an existential fight to avoid a ban in the United States. Recently, a bill that requires the social media platform’s Chinese owners, ByteDance, to divest has made its way through Congress and has been signed into law by President Joe Biden. This legislation signals the beginning
Recently, Google Pixel 8 series introduced an enhanced face unlock feature on their phones, allowing users to conveniently access compatible banking and payment apps. In response to this, WhatsApp has now rolled out support for the face unlock feature on the Pixel 8 phones. This update provides a more secure way to unlock the app
Google is once again faced with delays in the deprecation of third-party cookies due to concerns raised by the U.K.’s Competition and Markets Authority (CMA). The CMA has highlighted various issues regarding how the move will impact the broader digital marketing industry, and how it could potentially give Google an unfair advantage over its competitors.
The latest data from Apptopia reveals a significant shift in daily active users between Threads and X in the U.S. market. Threads is experiencing a steady increase in daily active users and surpassing X in terms of daily actives. While it is important to note that third-party app data providers may not have access to
WhatsApp has been rumored to be developing a nearby file-sharing feature for Android users that utilizes Bluetooth for file transfers. While first mentioned in January 2024, the feature has yet to make an appearance in the app’s beta version. However, recent reports suggest that the instant messaging platform is enhancing the feature and preparing for