The Revealed Truth: Google’s Revenue-Sharing Agreement with Apple

Google, the tech giant that dominates the search engine industry, has been under scrutiny due to its alleged anticompetitive behavior. In a recent court hearing, Alphabet CEO Sundar Pichai confirmed the details of Google’s revenue-sharing agreement with Apple, shedding light on a previously undisclosed aspect of their partnership.

The Percentage: 36% of Safari Search Revenue

During the court proceedings, it was revealed that Google pays Apple a staggering 36% of Safari search revenue as part of their default search agreement. This partnership is crucial to both companies, as Safari is the default browser on Apple devices, ensuring a significant user base for Google’s search engine. The confirmed percentage strengthens the Justice Department’s antitrust claims against Google, emphasizing the extent to which the company relies on such agreements to maintain its dominance.

The disclosure of the 36% figure was not planned. An expert witness testifying on Google’s behalf mistakenly revealed the information in open court. This accidental revelation prompted Epic Games, the maker of Fortnite and Google’s opponent in the lawsuit, to question the accuracy of the detail. To their surprise, Sundar Pichai himself confirmed the accuracy of the disclosed percentage.

Epic Games’ attorney seized the opportunity to inquire about Google’s payments to Samsung, Android’s largest hardware partner. Pichai admitted that he was unsure of the specifics but acknowledged the possibility of a significant disparity in payments. The comparison between Apple and Samsung raises questions about the nature of Google’s partnerships and whether they are based on fair competition. Pichai evaded a direct answer by stating that such deals involve different factors and sometimes also include payments to carriers.

In the pursuit of securing its search engine’s prominence, Google spent an astonishing $49 billion in Traffic Acquisition Costs (TAC) in 2022. These costs encompass the payments made by Google to companies like Apple and Samsung for placing its search engine in front of users. The revelation of Google’s enormous expenditure underscores the extent to which the company is willing to invest in partnerships and agreements to maintain its dominant market position.

Legal Battles and Allegations

Alphabet, Google’s parent company, finds itself entangled in multiple legal battles. On one front, it faces two lawsuits filed by the Justice Department in Virginia and Washington, D.C., accusing the company of engaging in anticompetitive practices. On another front, Alphabet is being sued by Epic Games, who alleges that Google’s Google Play store upholds an illegal monopoly. Epic Games pursued a similar lawsuit against Apple but lost in federal appeals court earlier this year.

The revelation of Google’s revenue-sharing agreement with Apple has shed light on the intricacies of the tech industry’s partnerships and the extent to which dominant companies rely on such agreements. As the legal battles unfold, the antitrust claims against Google gain strength, challenging the company’s market dominance and raising important questions about fair competition in the digital landscape.


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