The Game Changer: Call Of Duty Coming to Game Pass

Recent reports from anonymous sources suggest that the next installment of Call Of Duty will be available on Game Pass on its launch day. This decision marks a significant shift in Microsoft’s traditional strategy of releasing all first-party games on Game Pass. The news comes after Microsoft’s monumental acquisition of Activision for $69 billion, sparking uncertainties regarding the fate of the popular franchise on the subscription service.

The Wall Street Journal, citing “people familiar with the matter”, revealed that the official announcement of this move is expected at the upcoming Xbox showcase. Despite inquiries, Microsoft declined to comment on the matter. Call Of Duty has been a consistent top-seller in the gaming industry, with even the less favorably reviewed Modern Warfare 3 securing the title of the second best-selling game in the US for the previous year.

There has been speculation surrounding the potential impact of offering a high-profile title like Call Of Duty on Game Pass. Some experts suggest that such a move could deter consumers from purchasing the game outright, opting for the subscription service instead. However, with Microsoft’s strategic focus on expanding Game Pass subscriptions, the decision seems like a calculated effort to revitalize the platform.

Microsoft’s acquisition of Activision Blizzard appears to be a key component of their larger Game Pass strategy. By adding popular titles like Call Of Duty to the subscription service, Microsoft aims to attract a broader audience and increase subscription numbers. The success of Diablo 4, which joined Game Pass earlier this year, reflects the potential benefits of incorporating blockbuster titles into the platform.

The stagnant growth of Game Pass subscriptions has also been linked to the closure of studios like Arkane Austin and Tango Gameworks, acquired by Microsoft through the Bethesda deal. The pressure to boost subscription numbers and retain profitability has influenced Microsoft’s decisions regarding content offerings on Game Pass. The upcoming Xbox Showcase on June 9th is expected to shed more light on Microsoft’s plans for the future of Game Pass and its expanding library.

The introduction of Call Of Duty to Game Pass represents a strategic shift in Microsoft’s approach to content distribution and subscription services. As the gaming industry continues to evolve, these bold moves serve as a testament to the company’s commitment to innovation and growth in the competitive market.


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