Target Launches Target Circle 360: A Review

Target has recently unveiled its new subscription service, Target Circle 360, aimed at providing customers with free, unlimited delivery and rush shipping on online orders for an annual fee of $99. This new plan is set to rival similar offerings by retail giants like Walmart and Amazon, who also offer subscription-based shipping benefits.

Target Circle 360 offers its members free two-day shipping and same-day delivery on orders of $35 and above. The subscription plan is slated to launch on April 7th, with an introductory price of $49 until May 18. While this seems like a new offering from Target, it appears to be more of a rebranding and upgrade of their existing delivery services.

Target already owns Shipt, a service that provides same-day delivery from local Target stores for $99 a year. Additionally, currently offers free two-day shipping on orders of $35 or more, without the need for a subscription. Target Circle 360 seems to combine the benefits of Shipt membership and free two-day shipping, without any order minimums.

Expansion of Services

In addition to the delivery benefits, Target Circle 360 will also grant members access to the Shipt Marketplace, enabling free delivery from other stores as well. This expansion of services sets Target apart from its competitors and provides added value to subscribers.

The launch of Target Circle 360 comes at a time when ecommerce and brick-and-mortar stores are increasingly intertwined. Both Target and Walmart leverage their physical stores and warehouses to fulfill online orders, while Amazon continues to expand its network of fulfillment centers. While Target may not be able to match Amazon Prime’s delivery capabilities, it can still attract customers by offering a similar membership program.

Target Circle 360 presents an enticing opportunity for customers looking for affordable and convenient shipping options. By combining the benefits of existing services and expanding its offerings, Target is making a bold move in the competitive retail landscape. It will be interesting to see how this new subscription plan impacts Target’s market share and customer loyalty in the coming months.


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