Google Introduces Generative AI to Search Tool in India and Japan

Alphabet’s Google has expanded the use of generative artificial intelligence (AI) in its Search tool, making it available to users in India and Japan. This new feature allows users to receive text or visual results based on their prompts, including summaries. Initially launched in the United States, the feature has now been rolled out in these two countries, with users having the option to opt in.

Japanese users will have the advantage of utilizing the feature in their local languages, while English and Hindi will be the available options for Indian users. This introduction of AI in Google’s search feature aims to enhance the user experience by providing more tailored and detailed information. While Google’s AI search competes with Microsoft’s Bing, this new development brings Google closer to catching up with its competitor.

In recent years, Google has significantly invested in generative AI, following the success of Microsoft-backed OpenAI’s launch of ChatGPT. Google’s AI-powered tools have gained popularity among enterprise customers, prompting the company to make them available for a monthly price of $30 per user. This move not only allows Google to cater to the increasing demand for AI technology but also puts it on par with Microsoft’s offerings.

The Power of AI Tools

Google’s new AI tools, presented at the Google Next conference, offer a range of capabilities to enterprise customers. “Duet AI in Workspace” is a particularly notable tool, designed to assist users across various apps such as Docs, Gmail, and Slides. It can help with writing in Docs, drafting emails in Gmail, and even generating custom visuals in Slides, among many other tasks. This integration of AI technology into everyday work processes aims to increase productivity and efficiency.

Google’s decision to provide the generative AI feature in local languages is crucial for its success in India and Japan. Language plays a significant role in user engagement and satisfaction, and by accommodating different languages, Google ensures that its AI-powered search tool is accessible to a broader audience. This localization strategy reflects Google’s commitment to understanding and meeting the specific needs of its users in different regions.

Google’s introduction of generative AI to its Search tool in India and Japan marks a significant step towards enhancing the user experience and competing with Microsoft’s Bing. The expansion of AI tools to enterprise customers further solidifies Google’s position in the AI market. With its focus on language localization, Google demonstrates its dedication to improving accessibility and tailoring its offerings to meet the needs of users in specific regions. As generative AI continues to evolve, Google’s investments in this field position the company as a leading player in the advancement of AI technology.


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