Deciphering the Confusing Communications from Instagram

Instagram has been sending out mixed messages lately, causing confusion within the Instagram creator community. One instance is when Instagram advised against posting Reels longer than 90 seconds at a creator event, only to later publish a video tutorial on how to create Reels longer than 90 seconds. This conflicting guidance has left many scratching their heads and unsure of the best practices to follow on the platform.

In another puzzling move, Instagram released a video recommending against using answer-specific calls to action (CTAs) in video content. This advice caused concern among creators who utilize marketing automation tools like ManyChat, as it may impact their engagement strategies. By discouraging explicit calls for engagement through shares, comments, tags, or other actions, Instagram is pushing creators to focus on creating content that sparks genuine interaction rather than artificially boosting engagement through tricks.

While Instagram’s advice may seem unclear and contradictory at times, it ultimately comes down to experimentation and finding what works best for each individual creator. By avoiding engagement-baiting tactics and focusing on creating meaningful content that encourages real discussion, creators can build a loyal and engaged audience. It’s important to adapt to Instagram’s evolving recommendations while also considering how it may affect marketing automation strategies.

Instagram’s communication team has been under scrutiny for the confusing and sometimes conflicting advice they provide to creators. While they may be attempting to offer more specific and helpful guidance, there is a disconnect between the recommendations and the feedback from the user community. It remains to be seen if Instagram will provide further clarity on their recommendations and address the concerns raised by creators regarding the impact on their content strategy.

Navigating the ever-changing landscape of Instagram’s recommendations can be challenging for creators. It’s essential to stay informed about the platform’s guidelines while also implementing your own strategies based on experimentation and feedback. By understanding the reasoning behind Instagram’s advice and adapting it to your unique content approach, you can continue to grow your audience and engagement on the platform. Remember, at the end of the day, it’s all about creating authentic and engaging content that resonates with your audience.

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