Apple Scraps Plans to Build MicroLED Display for Apple Watch

Apple has decided to cancel plans to develop a MicroLED display for the Apple Watch, according to a report from Bloomberg. This decision came after finding the project to be too costly and complex to pursue. The cancellation of this display project coincided with Apple’s choice to abandon work on a self-driving car, further solidifying the company’s shift in focus.

Production Costs and Job Cuts

The main reason behind the cancellation of the in-house MicroLED display was due to the high production costs associated with its development. Apple had to cut “several dozen” engineering jobs as a result of discontinuing the project, with some job cuts occurring at the company’s screen manufacturing facility in California. This move highlights the challenges faced by Apple in bringing this technology to market.

Rumors about Apple creating its own MicroLED displays for its smartwatches surfaced last year, with reports suggesting that Apple was preparing to release an Apple Watch featuring the new display technology in 2024 or 2025. While Apple currently utilizes OLED displays in its Apple Watch, the potential benefits of a MicroLED display remain unclear. Despite the setback, it appears that Apple is not completely abandoning the idea of using MicroLED technology in its future products.

The decision to scrap plans for the MicroLED display raises questions about Apple’s long-term strategy for its product lineup. By canceling this project, Apple may be indicating a shift away from investing heavily in developing new display technologies in-house. This move could signal a greater reliance on external suppliers for display components in the future.

Apple’s decision to halt the development of a MicroLED display for the Apple Watch reflects the challenges and complexities involved in bringing innovative technologies to market. While the cancellation of this project may result in short-term setbacks, Apple’s overall product strategy and approach to display technology are likely to evolve in response to changing market dynamics and cost considerations. It will be interesting to see how Apple adapts its future product roadmap in light of this recent development.


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