Apple is Catching Up in the AI Race

Since the introduction of ChatGPT, OpenAI’s successful AI chatbot in November 2022, various technology companies have quickly followed suit by integrating artificial intelligence tools into their products and services. Microsoft, as an OpenAI backer, was an early mover in this space, launching its own generative AI chatbot, Bing Chat (now known as Copilot), and incorporating AI technology into its wide range of applications and services. Google also joined the race with the release of Bard, though it faced some initial challenges. Additionally, Samsung is preparing to unveil its flagship Galaxy S series smartphones, which will be packed with AI features.

However, Apple has fallen behind its competitors in the AI race. Despite working diligently on its own generative AI offerings, the company has yet to make any significant breakthroughs. Rumors suggest that Apple plans to announce its AI plans at its Worldwide Developers Conference later this year. According to Bloomberg’s Mark Gurman, Apple’s generative AI technology, internally known as Ajax, will be integrated into iOS 18. Gurman mentioned that Apple has been testing its AI model since early 2023.

While Google and Samsung have already incorporated AI features into their devices, Apple is focusing on bringing AI services to the iPhone to catch up with its competitors. Gurman’s newsletter outlined some of the expected offerings, including auto-summarizing and auto-complete features for its core apps and productivity software like Pages and Keynote. Additionally, Apple plans to utilize AI in Apple Music to enhance playlists and recommendations. Furthermore, Siri, Apple’s on-device assistant, will undergo an AI overhaul to match the advanced capabilities of chatbots like ChatGPT and Copilot.

Despite these announcements, Gurman believes that Apple will only be able to fully scale its generative AI vision by next year at the earliest. This indicates that Apple still has a long way to go before it can catch up with its rivals in the AI race.

Renowned Apple analyst Ming-Chi Kuo revealed that upcoming iPhone 16 models will feature an upgraded microphone designed to significantly enhance the Siri experience and voice input. Kuo stated that the Siri team at Apple has been working on large language models (LLMs) and other AI features since Q3 2023. These improvements suggest that Apple is investing heavily in AI technology to improve the performance and capabilities of its voice assistant.

Last month, it was reported that Apple is in talks with publishers to license news article archives to train its generative AI systems. The company is said to have offered multiyear deals worth at least $50 million to publishers like Condé Nast, the New Yorker, and NBC News. This data would contribute to the enhancement of Apple’s AI technology and assist in the development of more sophisticated language models.

Although Apple may have lagged behind its competitors in the AI race, the company is determined to catch up by integrating generative AI into iOS 18. This move will bring advanced features like auto-summarizing and auto-complete to Apple’s core apps and productivity software. Apple Music will also benefit from AI technology, offering users enhanced playlists and recommendations. Additionally, Siri is set for an AI overhaul to keep up with the latest advancements in chatbot technology. As Apple continues to invest in AI research and development, the company aims to fully realize its generative AI vision in the coming years.


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