In today’s digital age, organizations often rely on graphic designers or visually-capable individuals to create visual collaterals aligning with the brand language. However, not all organizations have the luxury of having a dedicated person for this job. This presents a challenge for those who need to create everyday visual assets such as internal presentations or social media posts. While tools like Canva exist to provide stock templates that can be customized, they still require some level of design expertise. Additionally, rearranging elements within these templates can be time-consuming and tedious.
To address this design challenge, Typeset, a generative AI design engine, has been launched. Unlike other design tools in the market, Typeset takes a unique approach to design creation. Instead of forcing users to fit their ideas into stock templates, Typeset allows users to simply select the content type they want to create and start typing the information. In real-time, Typeset analyzes the user’s words and generates different designs for that content, complete with relevant imagery. This AI-powered tool is capable of designing thousands of combinations based on the user’s input, incorporating imagery and palettes that complement the content seamlessly.
Efficiency and Variety
With Typeset, users can have different variations of visual assets for different types of content within minutes. Users no longer need to worry about reformatting, resizing, or moving around elements. The tool automatically adjusts the content and visual elements according to the selected variation. In a demo, Typeset was able to generate an instant presentation of AI coverage by pulling stories and their summaries and presenting them in multiple variations, with images and content arranged in different ways. The cover image for the presentation was also generated based on the title, utilizing Typeset’s internal library.
Typeset’s design engine utilizes a heuristic rule engine to achieve consistent design, following the same decision path a human designer would take. The tool employs natural language keyword extraction to assist in choosing relevant imagery and offers contextual OpenAI text generation for different types of text. The images used in conjunction with the generated visual assets are sourced from rights-free image libraries, not generative AI models. This ensures that the imagery is appropriate and copyright-compliant.
Typeset was originally founded a few years ago as “Dropdeck” by Stefan Olafsson and Dr. Bjarki Holm, who sought to solve the design problem. The offering remained largely in stealth until it was acquired, rebranded, and enhanced by Samcart, a creator-focused eCommerce platform. Since the launch, Typeset has experienced significant growth, with a 100% month-over-month increase in its paying subscriber base and over 10,000 pieces of content created to date. Currently, Typeset has a customer base of over 3,900, with 40% being businesses of all sizes. The tool has gained popularity in various industries, including advertising, consulting, retail, and real estate.
Future Plans and Expansion
Samcart, with its vision to create a comprehensive ecosystem for digital creators, sees Typeset as a core component in this strategy. Moving forward, Samcart plans to expand Typeset with new features and content types. This includes team collaboration features like version control, support for social ads and imagery, and additional themes and layouts. These team-specific features are likely to be offered at an enterprise or team-tier level in the future. The main focus remains on consistently delivering beautifully designed content to users.
Typeset offers monthly plans starting at $19, making it an affordable solution for individuals and organizations of all sizes. This pricing model has allowed startups and Fortune 500 companies alike to benefit from the efficiency and versatility of Typeset’s design engine.
Typeset presents a revolutionary solution to the challenge of designing everyday visual collaterals. With its AI-powered design engine and intuitive user interface, users can create professional-looking visual assets in a matter of minutes, without the need for design expertise. As Typeset continues to expand and enhance its features, it is poised to become an essential tool for digital creators across various industries.